Competitive Landscape Of The Global RFID Market

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The Global RFID Market is moderately competitive and consists of several major players such as Avery Dennison Corporation, Alien Technology Corporation, CCL Industries Inc., William Frick & Company, etc. In terms of market share, few of the major players currently dominate the market. With a prominent share in the market, these major players are focusing on expanding their customer base across foreign countries. The companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. The competition, rapid technological advancements, and frequent changes in consumer preferences are expected to pose a threat to the market’s growth of the companies during the forecast period.

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It report that September 2021 - Nedap NV launched its Nedap iD Cloud Platform, an integrated suite of SaaS solutions purposefully built for RFID technology. Nedap iD Cloud enables retailers and brands to create perfect inventory visibility with zero waste and no losses by tracking every unique item movement throughout the supply chain and collecting data in a cloud-based inventory repository.

April 2021 - Zebra Technologies Corporation announced a cloud-based offering UHF retail RFID tags for fixed RFID solutions that enables the user to manage readers and get tag read data to the cloud with the help of reading modes. With constant digital transformation across the world that is forcing various facilities to incorporate cloud-based solutions, the introduction of cloud-based RFID solutions is expected to provide more opportunities for the company.

March 2021 - Avery Dennison Corporation’s Smartrac division extended its Circus Pro family of NFC products by launching new Circus Pro and Circus Pro-Flex NFC inlays that feature new high-performance Web Authentication em|linq chip, with secured, end-to-end brand protection solutions for Consumer-Packaged Goods, Food and Beverage, Apparel and Beauty markets.